Dana White, Lesnar on CNBC Today to Announce “Exciting new UFC deal” (Updated)

dana white interview

UFC President Dana White and UFC newcomer Brock Lesnar will appear today on CNBC’s Power Lunch to announce an “Exciting new UFC Deal”.

White and Lesnar on CNBC Today

UFC President Dana White and heavyweight sensation Brock Lesnar will appear live on CNBC’s “Power Lunch” today to announce an exciting new UFC deal. The show airs at 12:40pm ET. -UFC.com

Speculations are swirling around the web on what possible deal could be announced. Here are some of the not to far fetched ones: UFC announcing its going public, UFC 87 with Lesnar to broadcast on a major TV network, UFC to announce a huge toy deal or some sort of deal with the WWE.

Whatever it is check it out on CNBC “Power Lunch” or Sirius Channel 129 at 12:40 EST.

UFC President Dana White announces Action Figure Deal.


MALIBU, Calif.–(BUSINESS WIRE)–The world leader in fighting action figure toys, JAKKS Pacific, Inc. (Nasdaq:JAKK), announced today that it has signed an exclusive, four year worldwide Master Toy license agreement with the Ultimate Fighting Championship® (UFC®) organization, with a planned product launch expected to commence in 2009.

The new UFC product line from JAKKSTM will be collector-focused, and the license covers UFC legend Chuck “The Iceman” Liddell, Brock Lesnar, Antonio “Minotauro” Nogueira, Michael “The Count” Bisping and UFC Middleweight Champion Anderson “The Spider” Silva, among others. The license also includes the famed UFC Octagon“„¢, and role-play items based on the UFC brand and its classic and current roster of star fighters.

The Ultimate Fighting Championship organization is the world’s leading professional mixed martial arts group, regulated by the most prestigious sports regulatory bodies in the United States. UFC live pay-per-view events take place at preeminent destinations including MGM Grand®, MEN Arena, Mandalay Bay® and O2 Arena, and they consistently draw sell-out crowds with record-breaking gates. Presenting more than twelve pay-per-view events per year, the UFC stands as the largest pay-per-view content provider in the country.

The UFC also dominates television with its reality series, The Ultimate Fighter®, now heading into its eighth season. The Ultimate Fighter has reigned supreme for years in the coveted 18-34 male ratings demographic, and it regularly enjoys higher ratings than traditional franchise sports such as the NBA®, NHL® and NASCAR®, as well as NCAA® football and basketball. In partnership with Spike TV® cable network, the UFC also presents ten live UFC® Fight Night“„¢ events and 26 taped programs of the popular program UFC® Unleashed“„¢.

“The UFC is a perfect match for JAKKS, given our extensive expertise in developing and marketing collector driven sports action figures,” said Stephen Berman, President and COO, JAKKS Pacific. “UFC’s enormous and growing popularity amongst adults, coupled with the extensive roster of physically powerful star fighters, gives JAKKS a substantial base to work with, and should be a powerhouse combination for the line. Our objective is to give collectors an authentic UFC experience.”

“We are thrilled to have JAKKS on board as our first official UFC action figure partner,” said Dana White, UFC President. “The demand for UFC is tremendous, and through this relationship with JAKKS, we can present authentic UFC products and have them available to our loyal UFC fans all around the world.”


  1. Chris

    June 10, 2008 at 2:16 am

    Toy deal with JAKKS

  2. CagE

    June 10, 2008 at 2:27 am

    I thing you have it Chris.

  3. Chris

    June 10, 2008 at 2:37 am

    I hope there is more than that!

  4. roy

    June 10, 2008 at 4:24 am

    we should know better than to expect exciting news

  5. derek

    June 10, 2008 at 5:11 am

    wait, so the exciting new announcement that dana all got up excited about all week was his new deal with making action figures?????????????????????

  6. Tim

    June 10, 2008 at 5:41 am

    What the F#$k??? who the hell is going to buy those stupid things… only little kids. Hell the largest age group that watches MMA is 18-34 and i dont see many of them buying action figures, maybe as collectibles but whatever.

  7. roy

    June 10, 2008 at 5:52 am

    i'm sure you will buty the lesnar doll tim. j/k

  8. Tim

    June 10, 2008 at 5:54 am

    good one Roy…LOL………Ya right i am not that crazy enought to buy a damn doll.

  9. Morey

    June 10, 2008 at 9:07 am

    What the hell. I was expecting to hear of a network TV deal or partnership. I don't know what they were thinking making such a big deal out of this.

  10. STEVEO

    June 10, 2008 at 9:57 am

    Wow, now I know never to give a shit about a big ufc announcement ever again

  11. tom

    June 10, 2008 at 10:08 am

    hell yeah im with yoou man

  12. Nichole Lesniak

    June 10, 2008 at 11:57 pm

    THIS was NOT the BIG announcement. I think that announcement is coming tomorrow…. and I think, just a thought here, that it's a deal with Fox.

  13. steve

    June 11, 2008 at 2:16 am

    I hope he announces that anderson silva is moving up to light heavyweight!

  14. tom

    June 11, 2008 at 2:50 am

    i hope its one of this

    A silva vs Mayweather

    BJ penn vs GSP

    BJ penn vs Faber

    GSP vs A silva

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