Dana White Predicts A Future Without UFC Pay-Per-View’s


UFC President Dana White comments about someday The Ultimate Fighting Championships not relying on pay-per-views as their primary revenue source.

“Yeah, I do believe there will be a day when there probably isn’t pay-per-view … With this Fox exposure, we’re only a few months into this deal, but yeah, as we continue to put on shows and showcase talent over the next several years, the fan base is going to grow bigger and bigger and bigger.” [MMAWeekly]

You can’t argue with FREE. Could someday we see the UFC going the path of most major sports, a revenue model based on advertising and licensing?


  1. G.B.Hamerick

    March 12, 2012 at 10:26 am

    Dana says one day UFC will not rely on PPV…hahahahaha PPV is their cash cow why in the world would he try to tell fans this i do not know, but i will put this article in a time capsule to be opened in 50 years.

    • rod

      March 12, 2012 at 1:03 pm

      Dana white i so smart im sure he has a plan up his sleeve.

      • 209er

        March 12, 2012 at 1:41 pm

        Wish he saw UFC's without commercials better

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