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Dana White: UFC 92 Crushes PPV Expectations
In a recent interview with UFC President Dana White, UFC 92 has crushed UFC expectations of PPV buys:
“I think [Georges St. Pierre vs. BJ Penn on January 31 is] going to be the biggest fight we’ve ever done. The last Lesnar pay-per-view did really well, and then our Dec. 27 show crushed it.”
“I don’t want to get into numbers too much–that’s our policy. But it crushed it. I’ll say this: The Christmas show crushed the Lesnar fight by 150,000-175,000 buys… We lowballed our pre-flight estimates on that card and were blown away.”
“I think what happened was two things. One, it was a kick-ass card. Two, I think we were a little off because of the holidays. I guess everybody thought, you’re burnt out by everything, what do you want to do? You want to get back together with your buddies and watch some fights.”
“We were crapping our pants when the calendar came up when we saw the last Saturday of the year fell two days after Christmas. Then the economy went down. We didn’t know exactly what to expect. But we were surprised by how well it did.”