The sports apparel company synonymous with the sport of boxing, is looking to get a stronger hold on MMA by announcing a partnership with UFC Heavyweight Champion Randy Couture.
NEW YORK (April 9, 2008) – Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand name is proud to announce that they have partnered with Randy “The Natural” Couture with a long term exclusive contract. Couture a six-time UFC Champion and the most celebrated name in the sport was inducted into the UFC Hall of Fame and was the first fighter to hold titles in both the Heavyweight and Light-Heavyweight divisions.
This long-term partnership marks the commitment of Everlast to become the premiere brand in the fastest growing sport of Mixed Martial Arts. The partnership with Couture allows him to exclusively wear Everlast fight shorts, fight gloves, training equipment and training apparel. In addition, Everlast will be the exclusive equipment and apparel sponsor of Xtreme Couture Gyms, in all locations. Together, Everlast and Couture will collaborate on a co-branded line of MMA equipment that will set the standard for equipment and apparel in MMA. Additionally, the partnership will work on developing grassroots programs to teach the youth, and create fitness clinics and retail concept shops.