Fedor, Tito Ortiz and Tom Atencio Ring In A New Day At NASDAQ




Fedor Emelianenko, Tito Ortiz and Affliction VP Tom Atencio took part in the opening bell honors this morning at the NASDAQ. This is apparently what you get when you buy a huge banner above the NASDAQ on Broadway in New York city.

The Affliction crew is in New York, hosting a press conference to hype this Saturdays Affliction 2 “Day of Reckoning” fight between Fedor Emelianenko and Andrei Arlovski.


  1. Tim

    January 21, 2009 at 4:22 am

    What a complete waste of money….i understand the marketing aspect but i am sure that was big bucks to put that advertisement there, money affliction doesnt have but again i understand the marketing side to it…If they cant promote in the Western States they go to the east coast, i just hope they come out even or ahead on this card…last thing they need is another loss….as i have said affliction will die if they keep paying their fighters like they did the first time around and story is that hasnt changed much in this card with arlovski making about 1mil with Fedor about the same or more so there already 2mil plus in the whole just by paying two fighters then theres all the other fighters and fees for renting out the honda center and crew, etc…so to begin there already about 3mil in the whole plus and they havent even put the show on yet…Affliction is to young to be paying there fighters this and think they are going to make money…however i congratulate them for thinking of the fighters and paying them this but it will surely be the demise of them if they keep this up.

  2. Tim

    January 21, 2009 at 4:24 am

    If they were half of what the UFC is then there wouldnt be such a debate over the paying of fighters but right now they cant compare and they need to focus on putting on caliber shows and making PROFITS.

  3. CagE

    January 21, 2009 at 5:29 am

    Well said Tim, also remember they had a huge advertisement in time square for the October show, which was later rescheduled for this one on Jan 24th.


  4. Tim

    January 21, 2009 at 5:56 am

    Thats right….thanks

  5. kom34

    January 21, 2009 at 7:09 am

    affliction has partnerships with trump and de la hoya so not only do they probably have a good deal with the ad (from trump) but they have financing to back them up.

  6. fedor24

    January 21, 2009 at 8:42 am

    The only way to compete with the UFC is to think big and pay your fighters well. If you are in it for the long haul, losing money is part of the equation. I remember Dana "douce" White explaining how long it took to get the UFC into black ink. Years and millions of dollars "wasted" before it became profitable enough to be considered a sucess. Affliction must do the same. Affliction may even have an easier route due to the UFC's MAJOR investment is securing licensing in the states. The people running Affliction are not stupid aka"elitexc". If they are truly working off a long term business model they will succeed. Right now the UFC is the biggest and by far the best promotion in the mma world. this sport is just starting to show its potential and there is plenty of time for Affliction and other start ups to emerge and compete on equal footing with the UFC. I have said it before. There are more good mma fighters out there than the UFC can promote. That is why Affliction exists. Every day more and more athletes are training for mma. In ten years we may have weekly free tv fights and multiple promotion super ppv events. I am glad someone has the stones to go head to head with the UFC. Affliction is not Elitexc. It will succeed (I hope!!)..

  7. Tim

    January 21, 2009 at 8:50 am

    I understand that but facts are facts it doesnt matter how much money you have if a business continues to just barely break even or lose money they will not be around for long hence the reason why the october fight was stracthed for affliction….they needed to build up the funds this card wil cost them about 3.5-5mil, there is no way they will make a profit even with 100,000 paperview buys and live gate of 10,000 they still need to pay Honda Center a percentage of the gate plus a reserve/rent fee plus the workers, and then the fighter pay which will exceed 2.5 Mil…affliction will need to make 6mil in this card to make a profit of 1mil or more to be considered or even have substantial bearing in the MMA promotion world…they cant keep paying their fighters that kind of money…the ufc can afford to put out 3mil fighter pay outs because they do sell outs of live gates which exceed 2mil at least plus on average 250K paperview buys and i think i am understating that figure but as an example that would equal about 12Mil, so the UFC always walks away from an event with at least a 7-10mil profit if not more shit the Lesnar Couture fight did like 750,000 or so buys thats like 34 Mil…so they can afford to pay their top talent 1 to 2mil a fight based upon base pay, incentives and bonuses of course. while Affliction is not even near that level…bottom line is Affliction needs to focus on putting on caliber shows and making PROFITS wether they have financial backing or not cause eventually somone is going to get tired of losing money even Donald Trump and Del la Hoya.

  8. Tim

    January 21, 2009 at 8:54 am

    fedor24 i agree with your comments as well and for the sake of the MMA world i hope Affliction can give the UFC a run but thats clearly unlikely they will ever be the same or even close to it. the UFC started out in debt but they didnt pay their fighters millions off the bat they worked their way up to that….If affliction is going to succeed they need to make profits and by doing so cant just jump into this business and pay the fighters millions they need put on good cards and make profits.

  9. roy

    January 21, 2009 at 9:04 am

    i don't know whats going to happen with them, so i will just enjoy it well i can.

  10. Luke

    January 21, 2009 at 9:26 am

    Im not sure how long Affliction will last with the money they are spending. But, to be fair to them they have got some great fighters on their roster and have put on good fights so far.

    If they do not last then at least some good fighters will have had a good payday or 2 before they move on.

  11. fedor24

    January 21, 2009 at 9:26 am

    I know what u are saying Tim. The UFC wasn't paying out millions to there fighters in the early years but they were paying millions to get mma licensed in the states. Opening up a legal market the size of the U.S> was a very large and expensive task. I am sure many people thought that the UFC was throwing away money at the time. Affliction benefits for the UFC's investment. In a way it increases the capital available to pay their fighters. they can start out at a much higher pay level than the UFC did when Zuffa purchased it. I really believe that the people behind Affliction are looking at this as a long term investment with the potential for a HUGE return. Don't forget that Affliction co-promotes with rival organizations. That could become a serious market advantage when up and coming fighters decide on who to sign with. Overall I am very optimistic of the future of mma in general and can't even imagine how big it will be in 20yrs.

  12. Tim

    January 21, 2009 at 9:35 am

    I totally agree you nailed it.

  13. MCL

    January 21, 2009 at 10:34 am

    I keep hearing people saying that this sport is just starting to so its potential, etc…

    Can anyone tell me what this means, I`m wondering how much bigger this sport can get and how this can be measured, is it when we see fighters get paydays as big as boxing?

    Are we going to see the UFC hold an event each week?

  14. Kash

    January 21, 2009 at 11:34 am

    I hope MMA never gets like boxing. Boxing only has a handful of fighters that get paid well and they get paid way too well. Then you can't take champs seriously because there are so many title classes…WBO,WWE…WTF.

    The only thing boxing I want in MMA is Golden Boy Promotions helping out Affliction so that it gets a fan base and keep going. I don't want MMA to get crazy with orgs but I really don't want the UFC to have a monopoly on the sport.

  15. dane drebin

    January 21, 2009 at 3:25 pm

    affliction just doesnt have enough fighters i hope they get some more like ok arlovski vs fedor… winner cs barnette yvel…. then what?

  16. fedor24

    January 22, 2009 at 8:38 am

    There are always fighters emerging both from the UFC and the other promotions. As things move forward some of the smaller promotions will be able to develop fighters and showcase them in co-promoted events with Affliction. It will produce a mma minor leagues so to speak. Fighters on the way up will have plenty of fights available and the mma vets that have lost a couple fights can re-tool and comeback to the big leagues if they improve their skills. The way the UFC is now, you lose a couple fights and you are done. Unless you are a big name gate and ppv draw you can't afford to lose or the UFC will terminate your contract. With Affliction working events with other promotions all the free agent agent mma fighters have the freedom to fight anybody in any organization except the UFC. Right now most of the top talent is in the UFC but what happens when UFC contracts expire and fighters have a choice on where to go? Affliction is barely a year old and we see a former UFC champion who is far from washed up in their main event. Affliction could help mma finally break into mainstream sports 100%. Believe me when I say the talking heads at ESPN look at mma as a freakshow. They only cover it the small amount that they do because of the growing fanbase. MMA is going to be bigger than boxing ever was and we get to see it start from the very beginning!

  17. Tim

    January 22, 2009 at 9:32 am

    Your totally right…MMA has been around for years but never like this..its becoming a world phenominum and there is no end in sight….some of you may not agree to this but its the GSP's and Lesnar's that will grow this company bigger and MMA period globally as a major major draw just like any other sport, wether you choose to believe it or not Having Lesnar in the UFC/MMA world opens up the window for the UFC Internationally to get more viewers into the sport, Lesanr was a household name for many all over the world he been to 30 plus countries and seen in over 1 billion homes worldwide not to mention his breif stint in New Japan Pro Wrestling…Japans premiere sport for entertainment. The UFC/Dana have brought MMA to the level it is with the help of the fighters of course and good marketing and business practices. Having one man who everyone knows globally in your promotion will spark intrest from everyone and even if just 1/4 of them become new MMA fans than Dana and the UFC have done their job.

Leave a Reply

Your email address will not be published. Required fields are marked *

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>