Rumor: Pride bought by The Fertitta Brothers, Owners Of The UFC, For 65 Million Dollars

According to Sherdog’s radio show, the beatdown. The Fertitta brothers have bought Pride FC for $65 million dollars. An official announcement is said to come Wednesday. I am a little shocked, the beatdown is a reliable source, but I need more proof. It seems to me that $65 million is a little low, but they could also be taking on a lot of Prides debt. I think this would be good for making bigger fights, but bad for the current fighters.

Assuming this is true, let me know what you think of the possible purchase in the comments section below.


  1. eleet34

    March 19, 2007 at 5:13 pm

    I knew something would happen when Pride started coming to the US. They lost a lot of money when the main distribution in Japan was lost. I really like the setup right now, they have good fighters, not much filler in their shows, and pay better. Now it might become more commercialized like the UFC with less fights and more promotion. In that case I hope it isn't true.

  2. eman

    March 19, 2007 at 9:20 pm

    I think Pride has gotten a little bit boring. With the losses of Cro Cop, Jackson, and with Silva wanting to test the UFC, it was just a matter of time. It needs to be bought out by the Fertitta's.

  3. Adrian

    March 19, 2007 at 10:49 pm

    The last thing we need is the two major organizations to merge. Its bad for fighters and bad for fans. Even if the promotions are keep separate, the same people will control both, like the UFC and WEC.

  4. Tony

    March 21, 2007 at 11:04 pm

    to me its like McDonalds and Burger King merging, it doesnt do any good, they are both different but good in their own way. You need at least two big MMA circuits to offer differnt points of view to the sport, different ways of producing fights to make good competition.

    I dont want pride to be like UFC, they are both good in their own ways. Hope it doesnt change things.

  5. Adrian

    March 22, 2007 at 10:52 am

    I agree with Tony, but you know the UFC will change things to become profitable.

  6. Realwun

    March 25, 2007 at 8:24 pm

    Dana White recently said that the rumors of the Fertittas buying Pride were not true.

  7. rock

    March 28, 2007 at 12:13 pm

    The CEO of Pride, Sakikabara, is a racist, shameless, classless cheater. He sets up fights and tourneys for the Japanese fighters to have the best chance of victory, and like most promoters, stiffs the athletes on what they should really make. You can fill the SAITAMA SUPER ARENA (90,000+ people), sell millions in merchandise, and make tens of millions in endorsements, and the headliners make $300,000 for beating 5 or 6 of the world's elite fighters in a single elimination tournament? The Redskins new cornerback will make that much for playing the equivalent of ONE HALF OF ONE QUARTER of football next season! Athletically, comparing someone like Fedor to someone like him is like comparing steak to beef jerky! The F bros. should conglomerate companies, because if they can take a failing, faltering sport to the level of popularity that its at now in less than a decade, they have the know-how and the resources to turn the two most widely known and best established fight promotions on earth into the world-wide phenomenon that its destined to be.

  8. Bonzi

    April 1, 2007 at 7:42 am

    What a great input, rock! I agree with what you're saying, but I'm also hoping that the F bros realise the importance of not changing the atmosphere of a Pride night and keep it Japanized … both organisations have a distinctive feel to them, and they're both great.

    They are changing the rules of Pride, to make them the same as those of UFC … not so keen on this idea, but I can't see that it really matters.

    A new era has begun in MMA, it's gonna get damn exciting!

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