Pro Elite Inc., the entity behind EliteXC has purchased part of the London based promition Cage Rage, from majority shareholder John Faraday. Current Cage Rage promoters Andy Geer and Dave O’Donnell will still run the show, but Pro Elite will likely help out in improving the quality of its show productions as well as add it’s distribution Channel trough Showtime and Pro Elite online. Pro Elite is also rumored to be in talks with Hawaii’s ICON Sports as well as the King of the Cage promotion.
Cage Rage is the UK’s top MMA promotion, broadcasting its live free events to millions of viewers. This is a big step for Pro Elite as they make strides to compete with the UFC in the European market.
Pro Elites president Gary Shaw is no stranger to fight promoting. As a boxing promoter, Shaw has arranged fights between top fighters like Mike Tyson, Lennox Lewis, Diego Corrales, and Felix Trinidad.
Operating Officer of Main Events, another premier boxing promotional company. Mr. Shaw has promoted or co-promoted many of the biggest grossing fights in boxing history, including Lennox Lewis vs. Mike Tyson, the biggest grossing pay-per-fight with 1.8 million PPV buys, generating approximately $103 million in gross PPV revenue; Felix Trinidad vs. Fernando Vargas; Lennox Lewis vs. Vitali Klitschko; Winky Wright vs. Felix Trinidad; Diego Corrales vs. Jose Luis Castillo and Shane Mosley vs. Winky Wright. Mr. Shaw has also promoted or co-promoted many of our generation’s greatest world champions, including: Lennox Lewis, Mike Tyson, Shane Mosley, Fernando Vargas, Arturo Gatti, Winky Wright, Manny Pacquiao, and Diego Corrales. – Gary Shaw Productions