UFC 101 BJ Penn vs Kenny Florian is setting state records for ticket sales, according to UFC Vice President of Regulatory Affairs Marc Ratner,
“We put tickets on sale, I believe sometime at the end of April or early May, and we’ve sold almost 14,000 tickets … It’s the biggest event in Pennsylvania history, as far as a live gate, already.”
“We’ve sold over $3 million worth of tickets …. No boxing match has ever sold that much. When you go back 75 years ago, Jack Dempsey fought there (Philadelphia), and they had 100,000 people watching the fight. But tickets in those days? Maybe if you interpolated those dollars into what it’s worth today, it wouldn’t be there, but actual dollars — like $3.2 million – [UFC 101] is the largest gate in Pennsylvania history.” [MMAJunkie]
Ticket sales are just going to get better as the UFC expands its brand into video games, magazines, gyms and toys. The UFC has come into its own, watch out boxing, the UFC is ready to become the biggest draw in town.