UFC Banning Affliction From Sponsoring Fighters?

randy couture affliction tee

randy couture affliction tee

According to the 5thRound, a rumor is floating around that the UFC is getting “Honoree” and banning fighters from being sponsored and wearing the Affliction clothing brand. Here the clip:

we have been able to confirm it with a couple of people within the MMA community. From what we’re being told, the UFC is no longer allowing the clothing line Affliction to sponsor its fighters. For the past year, Affliction has been a big part of the UFC as they have sponsored many of the fighters who have fought in the UFC including current interim UFC Welterweight champion Georges St. Pierre, Heavyweight Champion Randy Couture, Chuck Liddell and current Light Heavyweight Champion Quinton “Rampage” Jackson. It seems as though Affliction wore out its welcome with the UFC as soon as the UFC got wind that Affliction was planning to get into the MMA game themselves.

The word is that the UFC was not happy about Affliction starting their own fighting organization. We currently aren’t sure if Affliction is partnering up with anybody or if they are going about it by themselves, but that was what we were able to confirm with our sources. Affliction has been one of the most notable names around the UFC, if you don’t believe me go to a UFC event because you’ll see every other person wearing an Affliction shirt.

An interesting side note, Randy Couture and Affliction partnered up to create Xtreme Couture clothing line. Here is a clip from the press release:

Affliction Clothing, the premier label for men who love hard rock and fast living, has partnered with Ultimate Fighting Championships (UFC) heavyweight champion and mixed martial arts legend Randy “The Natural” Couture to form a new collection appropriately named XTREME COUTURE. Randy Couture will be an integral part in the creation of the new clothing line of shirts, jeans, belts and accessories and will be at the Project Show to greet fans and conduct interviews along with other UFC fighters.

And for you conspiracy junkies out their, as news of Couture’s Affliction photoshoot and meatup with Fedor in LA hit the MMA websites, the UFC decided it would be a good time to file suit against Randy Couture for breach of contract.


  1. Anon

    January 25, 2008 at 2:12 am

    wow the ufc is really hitting an all time low

    i really like affliction fighter shirts

    i hope ufc straightens up or they just fall off the mma scene

  2. roy

    January 25, 2008 at 2:23 am

    to me the ufc is just making themselves look worse and worse.

  3. Patrick89

    January 25, 2008 at 2:31 am

    What the shit! Just another example of the UFC trying to strongarm another organization and hamper it before it gets started. Everybody loves affliction, they make some badass clothing. They remind me of a little spoiled kid who doesn't get what he wants and throws a tantrum for it.

  4. Joe

    January 25, 2008 at 3:12 am

    I get what you guys are saying, but imagine if you're watching IFL or Elite XC and all the fighters came out wearing UFC shirts. It's not a bad thing, but I can see the conflict from the organization's standpoint. Having said that, let me go on record saying Dana White is a cock and he doesn't operate above board, so don't get me wrong. I'm not sticking up for him. It's just not smart to advertise for the competition.

  5. Realwun

    January 25, 2008 at 5:02 am

    Dana is trying to set an example with Couture and anything associated with him. He might say in interviews how he doesn't see any other corporation will ever rise to the UFC level, but his actions say he's scared of having to share the sport.

  6. DanP

    January 25, 2008 at 6:58 am

    Fuckin' unbeleivable! Bring back Pride FC… then after they take all the best fighters, the UFC can get to fuck!

    Having said that.. Joe has a good poinT… there is a confilct of interest there if afflication starts putting on its own shows…

    It seems like now MMA is becoming recognised globally as an amazing sport the Money is ruining it for the fans…

  7. roy

    January 25, 2008 at 7:31 am

    i love seeing these guys get paid for what they do, but your right with the money comes all the problems and it ends up being about the money and not the sport or the fans.

  8. derek

    January 25, 2008 at 8:47 am

    wow, ufc is trying to be apple in the computer world — a monopoly over mp3 players, computers, cell phones, etc.

  9. dane drebin

    January 25, 2008 at 8:46 pm

    i agree with joe its easy for us all to get pissed at the ufc but they have to do whats in their best interests.

  10. PoppyNick

    January 26, 2008 at 12:58 am

    It is their best interest but Dana (The Cocksucker) is going a little far. What did he expect when the UFC took off???? There is always going to be competition, and you have to adapt and adjust as any business man would in any business. He's nervous though becuase these other fight organizations are willing to pay more than what Dana's tight ass will. Time to step up to the plate Dana before you ruin the UFC for all of us fans.

  11. Rich

    July 16, 2008 at 11:30 pm

    I can't blame the UFC for booting Affliction…they're involved heavily with the UFC fighters and then looking to start their own fighting organization…you can't let them remain on your platform, promote their products and then potentially take your fighters after they've continued to develop relationships with them.

    That said, it looks like Affliction is going to be paying some big money for big fights…the UFC will need to get into this same level of money or risk (risk may not be the word…be ready to accept is better) losing their fighters who realize they need to pay bills and make money as quickly as possible. Couture is the exception rather than the rule…fighters usually don't stay competitivie as long as he has…he's, well, the Natural.

    Wake up UFC…unless you're sleeping and don't see what everyone is writing here, you're losing fighters, fans…possibly everything unless you adapt to this new level of competition…looks like you've just given up your back and about to be submitted!

  12. Steveo

    July 17, 2008 at 12:42 am

    THEY ARE JUST T-SHIRTS. Thats like everyone freaking out about lebron james wearing a yankees hat… hes going to the Knicks. PEOPLE ARE STUPID AND ITS PAINFUL TO WATCH. Man its amazing that it wasnt a big deal until they started taking money out of Danas pocket, for the record if that doushe bag died I would say I suppose he had it coming, hes just a world class asshole. I realize its a conflict of interest but heres my problem. Take a guy like kieth Jardine for instance. His last fight Wandi almost killed him. He made what 10-20K WOW THATS WORTH IT. They dont cover health care, dont pay for there travel, how do they make money. ENDORSEMENTS, and how does Dana repay the guys that put there ass on the line to keep him on TV cut the biggest sponsor any of the fighters can get. Makes sense to me???? I agree with some of the above comments. The Fertitas better put there dog on a leash and start doing the work themselves before he burys this company.

    • Bentong019

      August 15, 2011 at 6:05 pm

      Ur a freakin idiot, it wasn't for the endorsements or because it was a cool shirt. It's called its a freakin business. Say your runnin a lemonaide stand when your a little kid on your corner and your buddy decides he's gonna do the same thing. If your worried about what shirt he's wearing your a complete dumb ass. Cuz I'm kicking my friends ass for taking my idea and he's taking money out of my pocket. I don't want competition and neither does Dana. This is y the ufc is a standalone company because Dana saw it coming. Guess what affliction went bankrupt LOL. And guess who's selling lemonade biotch.

      • Anonymous

        August 18, 2011 at 5:06 pm

        Were you in a coma or did the internet just come to your home land?  Seriously, going retro to post on comment from 3 1/2 years ago…seriously?  Dude, thanks for the flashback.

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