UFC Owner Lorenzo and Frank Fertitta and Dana White, to be featured on the cover of Forbes magazine.
Casino moguls Frank and Lorenzo Fertitta bought a violent fight club called Ultimate Fighting Championship–and built it into a billion-dollar sports empire.
It’s the Ultimate Money Machine. That night before the Super Bowl 10,700 fans packed the arena, paying an average of $340 for a ticket to witness nine mixed martial arts fights. Another 500,000 fans paid $45 ($55 for high definition) to watch five of the nine fights at home. The total haul from the event: $25 million.